Zillow is the most well-known real estate and rental marketplaces online today. It receives over 195 million monthly users, many of which are actively searching for a new home. This is no surprise since more home buyers than ever are looking for their next house online. In fact, according to the National Association of Realtors, 51% of buyers found the home they ended up purchasing over the internet. 

With stats like that, it’s obvious that you need to list your home online if you want a successful sale today. Luckily, this is an easy and straightforward process that anyone can do. When in doubt, work with a qualified real estate agent for the best practices when listing your property online. Here are the steps for listing your home on Zillow today. 


Step 1. Create a Zillow Account

First, you need to create an account on Zillow. This is the only way you can claim your home on the platform. You need to claim your home to gain access to all of the dashboard features and settings. Start by either logging in or signing up to Zillow. 



Next, it’s time to claim your home. Once you’re logged in to your account, go to My Zillow in the navigation bar and click Claim my home. You can also claim your home through the Sell page by clicking For Sale by Owner. This is Zillow’s method for making sure you’re the actual property owner. It’s important to claim your home to access all the stats and tools available on the platform.



Step 2: Check Your Home Information

Now that you’ve claimed your address, it’s time to review the information to make sure it’s accurate. Once you’re in your owner dashboard, you’ll have access to editing tools. You can change the basic information such as how many bedrooms and baths your property has. 

Under the more tab, you can begin adding additional information about your home. This is where you add photos, location, or release the ownership after a sale. Make sure everything is accurate and up-to-date.


Step 3: Review Your Home Value

Zillow has a unique home value feature that sets it apart from other listing platforms. With Zillow, you can receive an automatic estimate called a Zestimate. This is your estimated home value based on the facts Zillow currently has about your area and your property. 

However, don’t accept this home estimate at face value. A real estate agent will be able to better direct you to either a home appraiser or other third-party assessment. Another option for an inexpensive, online estimate is a tool known as HouseCanary which has an error rate under 4%. 


Step 4: Examine Market Conditions

One of the best features on Zillow is it’s market conditions analytics. Once you’ve confirmed your home, Zillow will share information about the best time to list your property based on other homes in your local area. For instance, you might discover that you increase your sales price by over $1000 or upwards if you list in February compared to November. 

These market conditions might impact whether or not you choose to list your property right away. After claiming your home on Zillow, you do not have to list right away. Make sure you review current housing trends in your area before listing your home. 



Step 5: Add Great Photos

Don’t list your home until you’ve added some photos. It’s all of these small details that make a difference when trying to find a home buyer online. The right photos will be well-lit, easy to see, and will show off the best of the property. 

Another option is to upload a video walkthrough. These are popular on Zillow, so they’re something to consider if you want to add another element to your online listing. Once again, pay attention to lighting, stabilization, and clarity when filming. 


Step 6: List Your Home

It’s time to list your home! If you’ve decided now is the right time, go ahead and click List Home  under your homeowner dashboard. It’s that simple! Don’t forget to add your contact information so users can reach out to you if they’re interested in your property. 

Now that everything is complete, all you have to do is wait. It can take up to 72 hours for your listing to be verified before it goes live. Make sure you check your listing frequently to see how it’s performing in your area. You might need to make some changes like add additional photos or change your description. 

Listing a home on Zillow is easier than ever, and it’s a great way to get some attention for your property. If you’re looking to sell or rent your home, Zillow is one of the best and easiest choices.