How to Use Instagram To Sell Your Home – National Cash Offer

How to Use Instagram To Sell Your Home

 In Blog, How To, Tips for Real Estate

As reiterated on our last article, it may seem impossible on selling your home on any social media platform (especially Instagram), it is a way to get the word out whether you decide to go with a real estate agent or even if you have your house listed on another website. The home buying landscape is rapidly changing thanks to social media.


In 2017, 72% of homebuyers used a mobile website or app to search for their new home. This means real estate agents have a new tool at their disposal, so this puts the power in your hands if you do not have a real estate agent or cannot afford one. With that being said, it is possible to find prospective buyers on social media. In particular, Instagram is quickly becoming the best way to share your listings and find new potential buyers.


Since Instagram is all about photos and videos, it’s easy to show off the best properties to a wide audience. Also, new features like Stories and live videos allows you more freedom to speak directly to potential buyers and answer questions in real-time. Before you jump on the Instagram bandwagon though, read through these tips to make sure you’re utilizing the app to its fullest.



1. Create an Account

First things first, you can’t run your Instagram if you do not have one. You’ll want to create an account if you do not already have one that way you can use this social media platform to spread the word.


This takes just a few clicks, and it gives you options like the “contact” button on your profile and helpful analytics. Craft your profile around you selling your home. Keep your bio short and sweet by sharing who you are, what you do, and where you’re located. 



2. Post Quality Content

It’s tempting to publish any content you find that’s related to you selling your home, however it may turn people away if you constantly post bad content of your home or if you keep posting about your home 24/7. You want relevant, high-quality photos and videos that attract your ideal buyer. Think about what those who are following you are looking for.


Learning how to take good photos takes some time, but it’s well worth it. You don’t need any fancy equipment. Most smartphone cameras today are powerful enough to snap quality photos, so make sure you take several shots of your listings.




3. Connect with Hashtags

Hashtags are Instagram’s way of keeping posts organized. While they might seem confusing at first, they’re easier than you think. While many real estate hashtags are oversaturated (think #realestate or #newlisting), you can likely discover local ones that aren’t overrun with posts. A good formula to use is your location + real estate or even just the neighborhood name.



4. Make the Most of Instagram Stories

Finally, it’s essential you utilize every aspect of Instagram. One of the ways Instagram excels over other platforms is through Stories. While it’s sometimes intimidating to appear on camera, this is a great chance to talk directly to your interested buyers. Practice speaking to the camera until you feel comfortable, and start rolling.


As long as you’re creating quality posts and engaging stories that are true to your overall goal, your potential buyers will continue to look to you if they have questions. 



What If I Can’t Sell My House On Instagram?

If you are still having trouble with selling your home on any social media platform or even through the internet, or even with a real estate agent, we can help you here at


Using Instagram to foster strong relationships with potential buyers and peers is one of the most effective ways that you can have success in selling anything through online commerce. Additionally, if you are looking to sell your home for fast cash and you are going through a foreclosure, have a damaged home, or you are hitting a small time frame of needing to sell your home then we can help you sell your home!

Recommended Posts
pingbacks / trackbacks