Facebook is one of the few social media platforms that cater to every generation. From your mom to your grandma and everyone in between, the reach of Facebook knows no bounds. Used to share vacation photos, review businesses and even sell items that you no longer need, there are many ways that you can use Facebook’s popularity to your own advantage. But can you sell your home on Facebook? And more importantly, how do you do it?
Facebook is one of the biggest advertising channels online. Digital ad spend takes up a massive 51% of total advertising spend in the US. This statistic alone shows the power of utilizing Facebook ads to help sell your home. A recent survey reporting on ad trends for 2018 showed that nearly 80% of people say they first heard of products and services from the Facebook platform.
But how can you use the power of Facebook ads to sell your home? The key is in creating a targeted ad campaign that is aimed at potential buyers. Setting up a Facebook campaign takes a bit of little time to get going, but the possible ROI can be lucrative compared to traditional real estate advertising.
To set up an add on Facebook you will need to create a business account. This is very simple to do and should take less than 10 minutes. The business account should be focussed on the product you’re trying to sell – your home. Next, you set a payment method and design a campaign which showcases your home. Typically a campaign can run anywhere from a day to several weeks, and you can reach people that may not have even known they are in the market!
There are millions of real estate agents currently utilizing Facebook to help improve their business. Being accessible is an essential aspect of being an agent, and knowing what is available in your local market is too! Facebook covers both of these bases. By getting your property out and onto the radar of local agents, you are increasing the likelihood that it will sell more quickly. Many agents have buyers that are not actively looking but will make a move for a specific type of home or area. Like the lottery, you’ve got to be in it, to win it!
Selling real estate is a game of numbers. The more people who see your property, the more chance you have of finding a buyer. By reaching out to local real estate agents and letting them know you have a property available, you’re increasing your chance of being seen by even more people.
Facebook is popular because, as humans, we are visual beings. Facebook’s algorithms typically value posts featuring images over a basic text post. This is even more important when it comes to selling your home. Posting a description of a ‘Beautiful home, in a great location,’ with no images is counter-productive.
Try to use photographs that showcase your home in the best light, and if you need to, use apps to amplify the color and brightness of your images. If you aren’t very skilled in the photography department, utilize the services of a professional, as first impressions are everything – and bad photographs can make a much worse impression than none at all!